In this project, we selected a brand of our choice to design a new logo and brand identity for. I chose Best Friends Animal Society, an animal rescue based in Utah with locations all over the country, including here in Northwest Arkansas. The rescue works with all kinds of animals including cats, dogs, horses, pigs, rabbits, wildlife, and more!
I began by designing a logo that conveys the universal factor between both the rescued animals and the caretakers that work with them, a heart. Turned on its side, this heart also forms the letter B to represent the company name, Best Friends. Once the logo was complete, I created some new brand applications based on the identity I had conceptualized. These included a cat scratch, collars in various shades, a branded harness, a tag for pets, and a website.
Selected pages from the mockup website:
In this project, we developed a brand identity and logo based on our enneagram type, which is a personality typing system. After taking the test, I determined I was enneagram type 6 with a wing 5.
Based on the traits of this type, I developed a brand identity for a retro inspired car company. I then created a mockup for the logo of this company on the side of a vehicle