Embedded Files
Packaging • Fashion Design • Print Format
Ophelia is a fictional fashion brand inspired by the character of the same name from Shakespeare's Hamlet. In this project, the brand goes through several stages of ideation and a stage of packaging production including tags for 3 different articles of clothing: crowflower, willow, and poison hemlock.
Concept Ideation
Stage 1
The first step of this project was to create a fully thought out brand with a strong identity and defining values. This was done in three saddle-stitched formats as a proof of concept.
Production
Stage 2
Once a strong idea is in place, production begins on the physical assets. These include different types of clothing tags as well as a print format book to display the finished results.
Crowflower
Two hangtags, one fabric label with size, and a care label meant for a blazer jacket.
Willow
Two variations on a sobar, one fabric label with size, and a care label meant for trouser pants.
Hemlock
Two hangtags, one fabric label with size, and a care label meant for a blouse shirt.
Results
Stage 3
All of the packaging designs are turned into mockups, physically produced, and included in a final print format.
Google Sites
Report abuse